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Meet the Maker Behind BEPPS Snacks: Eve Yankah

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BEPPS Interview with Mighty Small

The best things to happen since baked sliced potatoes? BEPPS puffed black-eyed peas! We're handing over to the creator of BEPPS, Eve Yankah, to share her insights on the founding and values of the amazing black-eyed pea puffed and popped range that's taking healthy snacking to new levels of deliciousness! 

With yummy classic flavours like salt & black pepper and salt & vinegar as well as the inclusive vegan cheese flavour - inclusive being one of BEPPS pillars of its success - what’s not to love? If you’re intrigued, keep reading to find out what Eve has to say....

 

Firstly, we love Bepps snacks! What’s the story behind them?

 

BEPPS was inspired by my daughter Giselle, who when she was 4, only wanted to eat a packet of Walkers crisps for her after school snack. I looked at the industry and thought, there must be healthier alternatives. I saw that there was a growing demand for pea-based crisp alternative snacks, and thought, why not black-eyed peas?! It’s something I’ve grown up eating ever since I was a kid and they’re naturally higher in protein and lower in sat fat than, for example, lentils and quinoa.

I was 7 months pregnant with my second, Ozzy, when I met my first investor. I went to Tesco’s innovation day, just 2 weeks after giving birth to Ozzy - they thought I was mad, naturally, but they could also see the drive and passion I had for BEPPS and they were our very first retail customer! Which in hindsight, after being in the industry for only a couple of years, was mental, and it’s something I’m still very proud of today.

Why was creating healthier, more inclusive crisps so important to you?

My daughter and family inspired me to create BEPPS. After having two kids and having my weight fluctuate, as I often ended up eating whatever the kids were eating, and knew that a lot of people, especially women, were struggling with fluctuating weight. So I wanted to create a delicious, low-calorie snack that didn’t taste like cardboard, was flavourful and came in best-loved British flavours but without the nasties. It was important to me that BEPPS was an all-inclusive brand. I wanted it to be something everyone could enjoy.

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How are Bepps Snacks made?

Our USP at BEPPS are our hero black-eyed peas (hence the name/ acronym - get it?), they’re a great natural source of protein, fibre and are low in saturated fat. We’ve created delicious pea and pulse grain blends across two core ranges: our Puff range, which is Black-eyed pea and Fava bean and come in three flavours; Vegan Cheese, Sweet Chilli and Salt & Vinegar (which we have a Great Taste Award for) and our Chickpea with Black-eyed pea Popped chips that come in BBQ and Salt & Black Pepper; I wanted black-eyed peas in addition to the chickpeas for our popped chips, to maximise the crunch.

What’s the most challenging thing about running Bepps?

Covid has been a crazy rollercoaster to navigate as an entrepreneur, especially in our industry. However, I have such an amazing team around me and supportive investors - we focused and delivered 200% growth this year for BEPPS during one of the world’s most challenging periods and we’re still growing.

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And the most rewarding?

The most rewarding thing for me as a founder and entrepreneur is building a culture I have always wanted and firmly standing behind more women and more diversity in our industry - which is reflected in the BEPPS team. It’s also been so rewarding to see my children’s faces when they see mummy’s snacks on the shelves of the supermarkets and to teach them directly that their dreams are valid and with hard work they can do whatever they want to do when they’re older - they also can’t wait to be BEPPS interns!

Finally, what’s your favourite Bepps flavour?

My favourite flavour changes all the time, but currently it’s our Popped BBQ flavoured chips. I can’t get enough and it’s my current go-to for most lunches!

Shop BEPPS Snacks

  • Popped Salt + Black Pepper Snacks, 70g
    BEPPS Snacks Popped Salt + Black Pepper Snacks, 70g - - Mighty Small
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  • Sweet Chilli Puff Snacks, 22g
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  • Popped BBQ Snacks, 70g
    BEPPS Snacks Popped BBQ Snacks, 70g - - Mighty Small
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